Message reveals how much new steam games use generative AI

New message reveals that surprising 1 out of 5 Steam Games released in 2025 use generative AI. Although this modern innovation is still relatively new, many developers have already found different uses for generative AI. Most of the remarkable steam games that have been found to have used this technology have been developed separately and for a relatively small budget.

In January 2024, Valve began to require developers to publish the use of artificial intelligence during any video game. The statistics that have gathered since then reveal some interesting details, not only about the spread of the use of AI throughout the industry, but also about how it is used. While some developers opposed generative AI, it was not possible to prevent its use, especially with regard to the independent development of games.

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According to the latest report from Totally Human Media, approximately 7,818 games on Steam have published generative use AI, which represents 7% of the available library. In addition to this revelation, this report also found that less than 20% of all games released on Steam in 2025 published the use of generative AI. In 2024, the report on this topic Totally Human Media earlier and at that time about 1,000 titles published the use of this technology. In just a year, the number of AI games increased by almost 700%.

The publication of generative use AI reveals how technology is used

In addition to providing details of the AI adaptation speed to video games, the necessary publication at Steam reveals how developers use this technology. It turns out that generating visual assets (2D/3D models, background images, texture, characters) consists of most of the generative use of AI in steam games, thus moving around 60% of all information about developers. Other remarkable uses include sound generation, text generation, marketing materials and even code generation.

My summer car It is the most popular game that provides generative publication AI, which has sold an estimated 2.5 million units. In this case, the only confirmed use of this technology was generating images found inside the main house. This example raises an excellent question as to whether players are increasingly accepting less AI use, because despite the publication of developers, the game remains very popular and well connected. At the other end of the spectrum are games like Insoiwhich contains an element of generative AI within the game itself, which allows players to generate unique textures, clothing and other items. Given Insoi Players reportedly want more to customize characters, it is logical for developers to have such a function to solve customers. Whether this is a relatively small accessory such as images My summer car Or the complete AI model in the game seems that some players heat up on games that rely on generative AI during development.

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Valve

The original release date

September 12, 2003

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On

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Steam is a digital video game and a program developed by Valve, which allows players to buy, play and modify their titles throughout the appropriate program.


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