Key things
- McDonald's is teasing a collaboration with Twitch star Kai Cenat via a cryptic social media post.
- Fans are speculating that the collaboration may involve special food, similar to partnerships with other celebrities.
- A potential partnership could benefit both parties by expanding audience reach and increasing sales.
McDonald's has established an upcoming collaboration Twitch streamer Kai Cenat and fans are already theorizing what it might consist of. While Kai Cenat has worked with celebrities before, this is the first time the Twitch star has teamed up with a grocery chain of this magnitude.
Although Kai Cenat recently lost his Twitch subscriber record, he remains one of the platform's most successful streamers in history. The 22-year-old has gained popularity for his diverse content, from lengthy gaming marathons to inviting major stars like Nicki Minaj to his streams. Kai Cenat has earned millions of followers on his social media accounts, including over 13 million on Twitch alone. This fame has obviously allowed him to work with more brands, and it seems that a new partnership with a particular grocery chain is next in the pipeline for Kai Cenata.
Through a mysterious post on its social networks, McDonald's drew attention to the collaboration with Kai Cenat. The food and beverage franchise posted an image of a bag of McDonald's food lying in front of what is undoubtedly Kai Cenato's game setup. “Chat launching soon,” reads the caption, which refers to how streamers tag their viewers. The date is also seen on the food bill, suggesting that the collaboration could be announced on October 10th. It is not the first time that a prominent company sees the potential in cooperation with Kai Cenat. Not too long ago, Rockstar Games approached Kai Cenata about an opportunity to meet.
McDonald's Teases Collaboration With Twitch Star Kai Cenat
A closer look at the account featured in McDonald's post also reveals a list of items on its menu, including medium fries, a Sprite and one “Not not a Big Mac.” But what may be more interesting on the bill is the text “Special item coming to a chat near you. Valid at participating McDonald's. TEL. +1 (707) 932-4826. KC#3.” The phone number matches a McDonald's text line that the food chain previously used for special events. Followers of Kai Cenato will probably have to text this issue to learn more about this collaboration. Meanwhile, “KC#3” potentially refers to “Kai Cenat 3,” a moniker the streamer created for himself.
Fans are already speculating that the collaboration will consist of a special meal that McDonald's has made with other celebrities like J Balvin and BTS. Other users have pointed out that October 10 is also the date for an important Tesla event and think the two may be related. Kai Cenata fans will have to wait for the official announcement for more information. In addition to this team-up with McDonald's, the Twitch streamer has other big projects in the future. Earlier this year, Kai Cenat teased a major music event called KC Fest and promised a very exciting setlist.
Kai Cenato's eventual collaboration with McDonald's could be a big win for both parties. A Twitch streamer could reach an even larger audience, and a grocery chain would certainly gather a number of buyers. Since McDonald's recent crossover with Genshin Impact has drawn some criticism, working with a top content creator could be a smart move.
