Ubisoft recently held its annual earnings call, and CEO Yves Guillemot and other company spokespeople had a lot of interesting things to say about Assassin's Creed franchises, the use of generative artificial intelligence in game development and future game releases. The last few years have been tough for Ubisoft, but Assassin's Creed Shadows appears to be a high point for the company, while the adoption of generative artificial intelligence may generate some controversy.
The wait leading up to Ubisoft's earnings has been full of drama, as last week the company canceled the announcement just minutes before it was originally scheduled to happen. There have been many theories as to what caused the cancellation, with some of the most popular being that Ubisoft was either sold or parted ways with investor and partner Tencent. However, that's not the case, and Ubisoft's reason for pushing earnings back six days was simply because the company hired new auditors over the summer. While this development proved anticlimactic, there were still plenty of fascinating details shared during the earnings call.
Ubisoft names CEO's son as co-CEO of new subsidiary
Ubisoft is officially announcing that its new subsidiary is hiring the CEO's son to serve as CEO of the new spinoff publishing company.
Assassin's Creed Shadows and the franchise as a whole keep going from strength to strength while Rainbow Six Siege sees ups and downs
According to Guillemot, Assassin's Creed Shadows became this year's company hit. While actual sales numbers were not revealed on the call, Guillemot said the entire franchise was “overperforming.” Further edition Assassin's Creed Miragelatest extension, Memory Valleypushed the game's player count past 10 million. Unfortunately, there has been no official word about the long-awaited Assassin's Creed Black Flag remake.
When it comes down to it Rainbow Six Siegeit was a bit rockier. The game still remains one of Ubisoft's most popular offerings, but an increase in cheating has seen player numbers drop off recently. Despite the current slump in numbers, Rainbow Six Siege saw a huge increase in players over the summer, which is still a success for the game. When addressing Rainbow Six SiegeUbisoft confirmed during the call that the company has “identified major issues and is actively addressing them with a robust plan.”
Ubisoft and Tencent's new partnership is reportedly well on its way
-
Vantage Studios was officially announced back in October.
-
This new subsidiary of Ubisoft and Tencent will oversee similar IP Assassin's Creed, Far Cryand Rainbow Six.
The earnings report also revealed that Tencent's investment deal in Vantage Studios will close within days. Tencent is set to invest $1.25 billion in a brand new studio. This partnership between the companies is set to affect the future of some of Ubisoft's most prized franchises, so it will be interesting to see what comes of it.
According to CEO Yves Guillemot, Ubisoft is All-In on generative AI in game development
At the start of the earnings call, Guillemot began by praising the use of generative artificial intelligence in game development. He stated, “We're making great strides in applying Gen AI to high-value use cases that deliver tangible benefits to our players and teams… It's as big of a revolution for our industry as the move to 3D. And we have everything to lead in this area.” In addition, Guillemot mentioned the follow-up to Ubisoft's Neo NPC project, which was revealed last year, while claiming that all production teams at the company are using the technology for “programming, art, and overall game quality.” This isn't entirely shocking, as Ubisoft has been vocal about embracing AI in the past, but Guillemot's statements come at a fascinating time.
Artificial intelligence in game development has been a hot topic this past year, and it tends to be a controversial topic. In fact, this week isn't the first time Ubisoft has been in the news for AI. Last week, the company released a statement about Anno 117: Pax Romanathe use of AI art. Ubisoft is far from the only company that has come under fire for this recently. Activision Company Call of Duty: Black Ops 7 and Krafton's Subnautica 2 both have been part of the AI debate over the past week.
We're making great strides in applying Gen AI to high-value use cases that deliver tangible benefits to our players and teams… It's as big of a revolution for our industry as the transition to 3D.
Ubisoft plans four games for the first quarter of 2026
- Rainbow Six Siege Mobile
- Restoration of the division
- Prince of Persia: The Sands of Time remake
-
Unannounced game
The first three games on the list have been anticipated for some time, but one of the most interesting details is the mentioned secret title. That being said, a lot Assassin's Creed fans eagerly awaited Assassin's Creed Black Flag remodel to make it a reality. Of course, there's no way to know for sure until Ubisoft makes an announcement, but this year has been packed Black flag rumors and speculation. That would be major news for a lot of gamers, but only time will tell if it's a secret Ubisoft has up its sleeve.
Matt Ryan, voice Black flag protagonist Edward Kenway, teased a remake at a fan convention earlier this year, sparking more rumors.
Also earlier this month alleged leaks Far Cry 7 hit the internet and reignited interest in the long-awaited next chapter. Ubisoft has been incredibly tight-lipped Far Cry 7and while it's less likely that this is the release the unannounced 2026 title is referring to, it's still not impossible. Despite Ubisoft's secrecy, there have been many leaks and rumors Far Cry 7with some even being denied, such as the claim that actor Cillian Murphy would play the main villain. Between the fictional North Korea-inspired setting and rumors of an in-game timer, Far Cry 7 she remained as mysterious as she was desired Black flag remake. With The Game Awards just around the corner, Ubisoft's secret 2026 game will hopefully be announced, but as of now, gamers can only wait and see.
Source: Game file
