Ex-GTA director comments on GTA 6 price

According to the former director of Rockstar Grand Theft Auto 6 it won't cost $100, even though it has the most expensive development cycle in history. Despite various revelations, many mysteries surround Grand Theft Auto 6 remains, but one insider thinks fans won't have to worry about paying $100 for the game when it finally comes out.

Last Grand Theft Auto became the highest-grossing entertainment product of all time and remains one of the best-selling video games of all time, second only to Minecraft. With such a massive bar to meet, it was inevitable that the next entry in the franchise would generate a lot of buzz. Amid the waiting and excitement, GTA 6 won Most Anticipated Game two years in a row at The Game Awards, but as development dragged on, some worried about its prize. Fortunately, at least one expert believes the game's high production costs won't be passed on to players.

Analysts predict what sales GTA 6 will generate in the first 2 months

Analysts predict what sales GTA 6 will generate in the first 2 months

A group of analysts have shared their prediction for Rockstar's Grand Theft Auto 6, stating that the game will earn a whopping amount within two months.

Ex-Rockstar North Sats GTA 6 Will Be 'Regular Price Game' Despite High Development Costs

In an interview with GamesHub, Obbe Vermeij, former CTO of Rockstar North, denied the speculation about GTA 6 potentially worth $100, which points out that Rockstar hasn't stated anything like that. At least one analyst hinted at that GTA 6 may cost between $80 and $100, even starting a trend of more expensive AAA games, but Vermeij disagrees. According to GTA a veteran of the series, Rockstar will likely “make it a regular-priced game and then make money on the back-end” through its storied online component, which could remain active for years to come in the same way. GTA Online helped maintain GTA 5 alive.

At the same time, Vermeij also believes “GTA 6 will be the most expensive game ever developed.” Previous rumors have already hinted at this GTA 6 it may have a budget of up to $2 billion, and its multiple protracted delays are likely to push the total cost even higher. With such high production costs, $80 or even $100 might make sense, but Vermeij points out how the popularity of the franchise could offset the costs. The developer explained how Rockstar will likely want to attract the largest possible player base, open the door to more revenue through the online component, and keep GTA 6 around $70 would help with that.

Former Rockstar developer comments on GTA 6 delays Image via Rockstar

Rockstar has yet to confirm this GTA 6 it will have an online multiplayer aspect, but many leaks and rumors have hinted at that. This is claimed by one of the industry insiders GTA 6The online mode is already in late development, so it could theoretically be released any time after the main game launches to boost sales. As Vermeij points out, having this live service side of the game would justify keeping the price lower to attract more users before recouping development costs through subscriptions, DLC, and the like.

grand theft automatic online update gta 6 teaser Image via Rockstar Games

Vermeij also stated this GTA 6 could remain the most expensive game in history for the rest of time, highlighting how AI is likely to reduce development costs. He's not the first developer to voice his opinion Kingdom Come: Deliverance 2The company's CEO said AI could speed up game development and allow smaller teams to push out bigger games. Vermeij says artists make up “maybe 70% of the cost of a game,” but spend a lot of time doing repetitive work like handling and fixing network issues that AI could automate to save time. Still, other industry voices, including many gamers, have expressed distaste for AI, so it's unclear how much the technology will affect games like GTA 6 forward.


Grand Theft Auto VI Tag Page Cover Art

Systems

PlayStation-1

Xbox-1


Released

November 19, 2026

ESRB

Rating pending – probably over 17 years old


Source: GamesHub

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