Marc Deschamps has been writing about video games and popular culture for over a decade in various venues. Before joining GameRant, Marc worked as a freelance writer and editor for sites such as IGN, Nintendojo, and ComicBook. Acting is one of Marc's oldest loves, but he also has a deep background in comics and movies. In addition to being a comic book writer, Marc is a certified Rotten Tomatoes critic who has reviewed films and interviewed directors, actors and actresses.
Microsoft has announced another round of price hikes Xbox Series X/S consoles, effective August 1st. While gamers are used to video game systems dropping in price throughout the console generation, the opposite has been the case in recent years. The increase in the price of video game consoles is a direct result of companies pushing to expand AI, which has led to a much higher demand for RAM.

Xbox's early reveal of Senua was an attempt to attract a potential investor to the Ninja theory
Reports claim that Xbox recently announced Senua because the company thought it would make it easier to find a buyer for developer Ninja Theory.
Xbox Series X/S 512GB models will increase in price by $100, while 1TB models will increase in price by $150. Microsoft also announced plans to end the 2TB model. The price of Xbox consoles was raised last fall, and the company was apparently hoping to avoid another round of price hikes. In a press release, Xbox said the price of memory and storage has grown 2.5x, and the company expects it to double again in the fall of 2026.
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Xbox Series X 1TB (Disc) New Price – $799.99
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Xbox Series X 1TB (Digital) New Price – $749.99
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Xbox Series S 512GB New Price – $499.99
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Xbox Series S 1TB New Price – $599.99