Black Ops 6 Crossover is a controversy waiting to happen

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Call of Duty: Black Ops 6 was the first Cod game to be released under Activision-Blizzard's new owner, Microsoft Gaming, so there were naturally many eyes on it ahead of its launch.. After years of disappointing releases like 2023 Call of Duty: Modern Warfare 3 and 2021 Call of Duty: Vanguardmany players were growing weary of the annual Cod cycle, with some arguing that the series was still unfinished with each installment. Call of Duty: Black Ops 6however, it managed to dispel that notion by delivering a complete, well-rounded package at launch. Not only has the game's campaign received rave reviews from critics, but its multiplayer and zombie modes have received similar acclaim.




Black Ops 6 may be one of the highest rated Cod games over the past 10 years, but of course it's not perfect. The game's multiplayer maps are fine in terms of quality, the skill-based matchmaking is likely to frustrate many, and the always-online requirement for the single-player campaign may turn some players off. One aspect Call of Duty: Black Ops 6 this can also be criticized, it's not the gameplay but rather the crossover. Cod games tend to collaborate with all kinds of pop culture franchises but BO6 crosses paths with American pizza chain Little Caesars, which could be a controversy yet to come.

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Call of Duty: Black Ops 6's collaboration with Little Caesars could cause controversy


Players who purchase food at Little Caesars can earn in-game rewards for Black Ops 6

In mid-October, Little Caesars and Activision announced that they would jointly host a promotional campaign to commemorate the upcoming launch Call of Duty: Black Ops 6. From October 21st through November 10th, anyone who spends at least $3.00 on food or beverages at a participating Little Caesars location in the United States, Canada or Mexico will receive a code that will award Little Caesars-themed cosmetics to use in BO6. Participants will receive either a unique operator skin, business card, emblem, charm, or an hour of double experience. All of these prizes are distributed randomly, so players are not guaranteed to get the cosmetics they want.

In Mexico, players will need to spend at least MXN 50 (Mexican pesos) at Little Caesars to participate.
Black Ops 6
promotional campaign. On the other hand, players in Canada will have to spend $4.99 CAD (Canadian dollars).


Those who participate in this Little Caesars promotion will also be entered into a drawing to win even more in-game rewards. Players who redeem their Little Caesars codes Black Ops 6 they will get a chance to earn up to 21,000 Call of Duty points if they win the lottery. That's over $200 in in-game currency, so the lucky few entrants who win this prize are sure to be in for a treat.

Activision has worked with Little Caesars in the past

This Little Caesars and Call of Duty the promotion is nothing new. For the past few years, the American pizza chain has partnered with Activision to provide in-game rewards Cod players who purchase products at select Little Caesars restaurants. In 2023, for example, both companies added a Little Caesars operator skin and some other cosmetics CoD: Modern Warfare 3. But this year, they're taking the partnership a step further by directly placing a Little Caesars storefront in the early stage CoD: Black Ops 6's campaign.


The Little Caesars Ad in Black Ops 6's Campaign may be shocking to some

Call of Duty: Black Ops 6 is a $70 title and filled to the brim with microtransactions, so Activision putting what is effectively a Little Caesars ad into the game's campaign is likely to be rejected by some parts of gaming. Cod commonwealth. Seeing players running around with Little Caesars skins in a multiplayer match is one thing, but encountering a large Little Caesars sign during a story-driven single player mission. Cod the campaign is different. Explicit brand placement can be shocking to some players, no matter how small they are. While it's unlikely that Activision will change its ways, it would be great if the company could avoid repeating what it did with Call of Duty: Black Ops 6 and stops inserting ads Cod campaigns for the future.

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