Social media metrics drive sales. Corporations have known this for decades. GameStop's own exploits have sparked controversy, and for good reason. All of which is to say that while I have my own duty to make sure I write about things people are interested in clicking on, it's a pretty special brand for me to go out of my way to talk about this company's Twitter antics.
With over 255,000 likes and counting—and more importantly, some truly bizarre self-ownership—I'd say GameStop's latest big social splash meets my personal criteria. It's a few stray words, but it's related to something seriously impressive that's worth reporting on. Let's dive in.
Minimum spending power for players
A day ago, Dexerto reported on an incredible feat achieved by a die-hard Xbox 360 fan. Two whole decades since Microsoft's most successful console hit the market and ushered in the era of HD gaming, Redditor uncleseeth proudly declared that their North American 360 software library was officially complete. Pictures or it didn't happen; as they say; and indeed, uncle provided.
GameStop's Twitter account was quick to pick up on the news, citing Dexert's own tweet. I linked it above, but in case you haven't seen it, the social media user simply stated, jokingly of course, that Uncle's Highs would fetch “$4 in the store” at the gaming retail giant.
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We're glad to hear that.
20,000 dollars. 1,353 video games. One remarkably dedicated fan. And four dollars in store credit. It's the kind of joke we would make as consumers. That GameStop recognized the potential for viral traction while mocking its own history of average trade-in values speaks to the ultimate force of being. he saw on the internet. We can all sit here and wonder why such brand image sabotage was happening, but the truth is that more people will remember that they actually said the thing than the potential truth of the thing that was said.
So GameStop won another round and I'm talking about it here, so I'm not really helping. But whatever. They have thousands of hard working employees who deserve to stay gainfully employed, so if this little nonsense helps keep things afloat…whatever, I guess. Putting aside my deep cynicism towards all things social media, I have to admit that this was pretty funny.
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