‘Worst team name ever’: F1 world roasts Alfa Romeo team rebrand to Sauber

The departure of title sponsor Alfa Romeo means the Sauber Formula One team will be rebranded ‘Stake F1 Team Kick Sauber’ in 2024, according to the official lists released by the FIA on Friday.

A rebrand was in order following the announcement last month that Alfa Romeo, early pioneers of F1 who came back into the sport in 2018, were once again pulling back.

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The exact name for 2024 has yet to be decided by the Swiss team will carry the name of two of its sponsors already visible on the single-seater for the next two seasons.

Stake is an Australian online casino and sports betting site while Kick is a video streaming service owned by the founders of Stake and boasting 22 million registered users since its launch last year.

F1 fans were bemused by the wordy new name and the consensus was the team would simply be referred to as Sauber.

BBC F1 reporter Andrew Benson wrote on X: “Just spent 10 mins discussing with the office what we will call Stake F1 Team Kick Sauber in 2024 in the context of BBC restrictions on sponsorship and advertising, and in interests of general straightforwardness & lack of confusion.

“For elegance & simplicity, it will be Sauber.”

F1 presenter Matt Gallagher said: “Stake F1 Team Kick Sauber might be the worst name for a team in F1 history.”

Podcast host Tom Bellingham joked: “‘Racing Bulls is the worst F1 team name ever’. Sauber: Hold my beer.”

Motorsport content creator Ash Vandelay posted: “In the span of 30 years we went: Sauber -> BMW Sauber -> Sauber -> Alfa Romeo -> Stake F1 Team Kick Sauber. We’re all just gonna call it Sauber right?”

“Sauber has always been about innovation, breaking the mould and defying convention,” said Sauber Motorsport Team Representative Alessandro Alunni Bravi.

“The partnership with Kick.com is the latest and boldest display of the philosophy that drives us.”

Alfa Rome/Sauber finished ninth in the constructors’ championship in 2023, three places down on where they ended the previous campaign.

Zhou Guanyu and Valtteri Bottas will remain the team’s two drivers next year and their cars will continue to be powered by Ferrari until the arrival of Audi in 2026.

The 2024 F1 season begins at the Bahrain Grand Prix on February 29 to March 2.

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