Big Brother ‘axed’ after dismal ratings

Big Brother Australia has reportedly been axed from Channel 7’s 2024 schedule after scoring its lowest rated season yet.

Last year, the long-running reality TV series failed to attract viewers in its original timeslot and was moved to a later time after only a week on-air.

According to TV Blackbox, following the show’s disappointing performance in the live ratings, it has now been wiped from the channel’s schedule this year.

As a result, doubt has now been cast on whether the reality show, which had reportedly still been performing well on streaming, will ever return.

The series concluded its run last month with just 152,000 overnight viewers in the five capital cities for its 15th season – a huge drop from when the show relaunched in 2020 with 853,000 viewers.

It comes after presenter Luke Dennehy claimed on his Perth radio station 6PR that Seven bosses had axed the franchise altogether.

While no official word has been given by Channel 7 in regards to Big Brother’s future, has reached out for comment.

Seven had attempted to rebrand the show in a bid to attract new viewers, previously dubbing the latest series the ‘House of Love’ and casting young 20-somethings. However, their plans were scuppered when the housemates failed to make any meaningful love connections and the tagline was subsequently dropped before airing.

Viewers also expressed their frustration with the attempted rebrand, with many hitting out at Seven for gutting the series of everything that made it different to rival show Love Island.

Fans of the show were left unimpressed with the lack of diversity among the cast, and some suggested that the new format seemed to be trying to shape the series into a dating show rather than a reality series.

“Why didn’t they just rebrand the show instead? This is like Love Island meets MAFS #BBAU,” tweeted one upset viewer. A another fan agreed, hitting out at Channel 7: “Seven really wanted the rights to Love Island but they’re already taken by 9 so they took beloved Big Brother and ruined it #BBAU”.

Big Brother was a force on Australian TV when it first premiered on Network Ten in 2001, with an average 1.4 million viewers tuning into each episode.

It stayed on Ten for eight seasons before a series of scandals forced the show off air in 2008. It was then revived by Nine in 2012 where it remained for three seasons before it was again shelved in 2015.

Following a five-year absence, Seven bought the rights to the franchise and rebooted the program in 2020 with Sonia Kruger coming on as host.

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