Kia targets ‘mass adoption’ of electric cars with new EV3

Next year, Kia will target a new breed of affordable electric vehicles with a compact SUV.

The new Kia EV3 will compete with affordable electric vehicles such as the MG4, BYD Atto 3 and GWM Ora in the sub-$50,000 segment.

The Korean brand says that the car will be designed as a high-tech proposition, full of safety equipment and modern infotainment equipment.

Drivers get a 12-inch head-up display, along with a 12.3-inch digital instrument cluster, a 5.0-inch climate control touchscreen and a 12.3-inch infotainment screen.

The latter is connected to a Harman Kardon stereo and powered by artificial intelligence software with enhanced voice recognition.

The cabin is decked out in soft-touch fabric-woven recycled plastic, and practical points include a 25-litre boot and 460-litre boot.

Kia designer Karim Habib said the new EV3 offers “a combination of playful design combined with thoughtful functionality”.

“Although compact, the inspiring exterior embraces an open interior that emphasizes restorative relaxation for every journey,” said Habib.

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“Its forward-looking aesthetic is further emboldened by bold color choices; inside, the spacious cabin and the incorporation of new organic materials convey a youthful sense of energy and playfulness.”

A single electric motor with 150 kW/283 Nm enables acceleration from 0 to 100 km/h in 7.5 seconds and a top speed of 170 km/h.

The car is available with a choice of two batteries. The standard offering has 58.3 kWh of electrical capacity, while the long-range model delivers 81.4 kWh for a range of 600 kilometers.

Charging from 10 to 80 percent takes 31 minutes.

Kia has not announced pricing for the new machine, which will sit in the local lineup below the midsize EV5 and large EV9.

Ho Sung Song, president and chief executive officer of Kia, said the affordable EV3 aims to bring the brand’s electric vehicle expertise to a “broader audience”.

“With a WLTP range of up to 600 km and fast charging capability, the EV3 addresses common concerns about electric vehicles,” he said.

“This will reassure those who may have been hesitant to switch to electric mobility and lead to mass adoption of electric vehicles.”

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