Ford cuts Mustang Mach-E prices

Ford has slashed the price of its electric Mustang Mach-E by up to $15,000 from its original price.

For the second time in the past six months, the blue oval has cut the price of its Tesla Model Y rival.

The Mustang Mach-E now starts at $64,990 plus on-road costs – around $15,000 less than the car’s launch price last year. That’s an $8,000 reduction from revised pricing that made the car more attractive last December.

The mid-range Mach-E Premium has been reduced to $79,990 plus on-roads, $11,675 off its launch price.

Ford reinvented the door

Top-of-the-line Mustang Mach-E GT models have dipped below six figures for the first time, at $97,990 plus on-roads, which is $9675 off the car’s launch price.

Ford’s E-Transit electric van also gets a $15,000 price cut, taking it to $89,990 plus on-road costs.

The manufacturer has also teamed up with Evie Networks to install home charging packs for $2580, which includes a $400 credit to be used at Evie charging stations across Australia.

The changes are in response to widespread price cuts in the electric car market, led by the Tesla Model Y, which now costs just $55,900 plus on-road costs.

Competing brands such as Polestar ($15,000), Renault ($10,000) and Peugeot ($15,000) have also cut prices in response to declining demand for electric cars.

Andrew Birkic, president and CEO of Ford Australia and New Zealand, said the changes made electric cars more affordable.

“These MLP price reductions offer even more value to our customers and make these great vehicles an option for more people,” he said.

“It’s possible to avoid the expense and inconvenience of a gas station and just plug in

you are at home is a big added value for electric vehicle owners, so helping our customers make their home easier

charging while they’re at a Ford dealer makes perfect sense.”

But the changes were made in response to the car’s lukewarm reception from buyers. So far this year, Ford has sold just 223 Mach-Es compared to 8,001 Tesla Model Ys.

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