Xbox Says That VR Doesn’t Have An Audience Yet

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Although it’s a relatively niche market, it seems like every tech company wants a VR headset to own. PlayStation has been heavily invested in VR since it launched the first PSVR system in 2016, as have major tech companies like Google, Apple, Meta and more. However, one company that has never shown any interest in VR is Xbox, and that’s because they apparently don’t think there’s an audience for VR right now.



In a recent interview with the Hollywood Reporter (thanks VGC), Xbox Game Studios head Matt Booty claimed that the VR and AR market is currently too small for Xbox to invest in, and that Xbox only considers games that reach around 10 million players to be successful . . Booty suggests that this kind of scale isn’t currently viable in the VR/AR market, but claims Xbox could take a stab at it if they ever reach a point where “the audience is there.”

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“I think for us it’s just a matter of waiting until the audience is there,” says Booty. “We’re very fortunate to have these big IPs that have turned into ongoing franchises with big communities. We have 10 games that have reached over 10 million players to date, which is a pretty big achievement, but that’s kind of the scale , which we need for the game to be successful, and it’s just not quite there yet with AR, VR.”

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If Xbox’s performance metric is around 10 million players, it will be hard to see the company entering the VR market anytime soon. Even with the more popular VR titles that PlayStation has launched over the years, such as Horizon: Call of the Mountain and Astro Bot: Rescue Mission, none have even come close to 10 million players. In fact, the PS VR2 itself didn’t even move close to 10 million, despite outpacing the original during launch, selling around 600,000 units in its first six weeks.

With these numbers, it’s easy to see why Xbox might still be a bit wary of pumping funds into a VR project that may or may not bear fruit. Because we are exposed to it quite often, it is easy to overlook that it is an extremely niche market, especially in the field of games, where system sales titles are few and far between. We’re still a long way from VR games regularly racking up 10 million players, and it seems Xbox will be happy to focus on mainstream console titles for the foreseeable future.

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