Fallen Feathers' Fan Service is a bad sign for the game industry

Wuchang: Fallen Feathers is the latest big premium game for single player from China after the fired black myth success: Wukong, but even though developers Lenzee felt that Wuong had proven “it was the right decision to start Wuchang”, Wuchang has not yet been imitated.

There are several reasons. The game had a bad start, gained a tremendously negative steam rating due to performance and poor optimization, which led the developers to “sincerely apologize” to its players and offer items to compensate for repairs for impact problems, improving images and more. While Wuchang's steam ranking has now mixed up to mix, it has lost a huge number of players, probably because of bad orally or people waiting for further repairs before they dive back.

Of course there are other problems. In addition, the score of the review, critics and players, reported poor combat design, bad English translations, inconsistent level design, formal narration, and rarely innovation in the soul of the soul from which it draws.

Related

Wuchang: Fallen Feathers feared me for wizard 4

Are we just waiting for another disastrous start of the computer?

Wuchang: Fallen Feathers is big in fan services

Bai Wuchang controls the whip of a long sword in Wuchang: Fallen Feathers.

But none of this is what I am particularly interested in. Poorly optimized, game buggy is the same for the course today, and although it is very unpleasant and anti-conzumant for studios to start games that are obviously not ready to start, I am more interested in marketing Wuchang.

When the game was first unveiled in 2021, she received a lot of flakes from redditors who did not tell her to the dark souls, right. Detractors said that the game seems to have lifted animations, assets and sound effects from the games fromsoftware and called it a “non-sanitary clone” and “rip-off”.

Now we are in 2025 and the culture has moved. Lenzee's focus, or at least his marketing focus, has shifted with him. It is not a section that says last year's stellar blade had a big impact on the gaming industry. The protagonist of the game, Eva, was curved and provocatively dressed, which led some players to cry this It is what should be all games and that Western Game Studios intentionally causes their female characters to attract less because for some reason they hate their audience.

Shifting up, developer Stellar Blade, noticed it and focused on much of his marketing to emphasize the appearance and body of Eva. The Twitter Game page is mostly Eva's pictures – in underwear, in jackets that cover almost nothing, videos of its climbing ladders that show up the physics of jiggle. Obviously, her strategy worked because the game was a huge success.

Stellar Blade: Eva and her allies in the war.

Lenzee seems to have seen the success of Stellar Blade and decided to make money on the same kind of marketing. Journalists and players pointed out that, like Stellar Blade, Wuchang is “Gooner Bait”. As our reviewer Joshua Robertson noted, Wuchang has many sets of armor that is incredibly modest, and his intention to tell a “serious story” contrary to the desire to provide fans. In the words of Joshua: “It is extremely disgusting to depict women who go through unfamiliar horrors just to find a few armor that allows you to run in your underwear.”

Fans' service should not be a way to distinguish average games

Games based on Asia are not foreign fans. Many games, especially in space, have built massive companies that satisfy the desires of fans who want to see sexualized content. Stellar Blade, a Korean game, is one of the main examples of how Asia developers move towards one player, premium games, tactics that have made money in the past.

Japanese games often also have fan services (most prominent Nier slot machines), as well as lots of mango and anime (food wars or Shokugeki no Soma, my personal favorite perpetrator), but these elements have been historically alleviated for the Western audience to match obscenity and responsible for cultural differences.

Wuchang is just another example of turning fans' service to increase the interest in a game that otherwise faces criticism for doing nothing new. Previously, I wrote that modern, prominent games based on Asia feel very derivative of things that have been done earlier, and do not attempt big swings – another example of replication of what money already earns.

Fans cannot balance the lack of originality. It increases sales, but does not increase the creative value of the game. I will not keep on the fall of any study, but I do not love that the service of fans is increasingly perceived as a thing that you can notice the marketing plan of your game. If the studios want their games to take seriously, is there a lack of ideas with several sets of wearable underwear really the right solution?


Wuchang-Fallen-FEATHERS-TAG-PAGE-COVER-ART.JPG

Wuchang: Fallen Feathers

Released

July 24, 2025

Esrb

Mature 17+ / blood and gore, language, suggestive themes, violence

Developers

Leenzee

Engine

Unrealistic engine 5



Leave a Comment