One of the founders Xbox Brand takes Microsoft to make an Ultimate subscription to its recent price increases on its consoles and gaming passage and evoke what it considers to be “tone” business movements that do not pay attention to what the players want. In the last few weeks, Xbox has faced great criticism for business negotiations, and Laura Fryer has just added her voice in a bold way.
The current economic abyss was difficult for many players, with the customs costs combining everyday economic problems of modern life. Given that the creators are released, respected studies are closing and report that people who do not buy many new games are already many uncertainty about the future of games, but Fry calls recent Xbox negotiations as betrayal of fans that feel “greed over games”.
The Xbox founder speaks against an increase in prices of Microsoft
In a new video on his personal channel YouTube Fryer, who was a co -founder of Microsoft Game Studios, he criticized the current Xbox leadership and said he doubts that he understands “what Xbox is doing”. After the September announcement that the Xbox increases the prices of the console on all Xbox Series X and S, which came into force on October 3, Fryer punished the company because, in her opinion, it has never been as good as PlayStation or Nintendo to operate a successful game hardware business. At the same time, it indicated that the leadership seems clueless and trying to solve problems without first identifying them.
Fryer has similarly gave Xbox the verbal dressing in a recent announcement of a monthly increase in the Game Pass Ultimate price, which equals 50 % of the increase compared to previous prices. While this announcement came with positive news that included the addition of 48 new subscription games, Fryer indicated that customers had the right to criticize the company for its decision and the promotional video that accompanied it, which promised players more freedom of election. “I mean, they gave their fans to choose and have,” she said. “They left.”
In addition to criticizing the price increase, Fryer brought another decision of the Xbox management, which left it confused. One of the largest is the transfer of the Xbox Her-EXKLUZIVE games, which she noticed, led to an insufficient identity for the brand. This problem is in its mind composed by services and programs that allow players to play Xbox games via PC or pocket devices. All these things, in her opinion, come together to worsen Xbox relationships with players and developers and eroded the brand loyalty. According to her own words, “It replaced the brand, because if everything is xbox, then there is nothing.”
- Mark
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Microsoft
- The original release date
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10 November 2020
- Original MSRP (USD)
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499 $
- Operating system
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Proprietary (based on Windows)
- Processor
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Own 8 -core Zen 2 3.8 GHz
- Resolution
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720p – 4K UHD
Source: WCCFTECH
