Omoda and Jaecoo held a brand launch event on July 29 at the Fairmont Hotel in Riyadh.
The event attracted more than 250 renowned local media and key opinion leaders (KOLs) and received significant attention from the Saudi Ministry of Investment and Ministry of Energy.
The launch was also witnessed by several senior government officials.
The event started with a dazzling light show and a digital hologram host made a surprise appearance as the host of the live event.
This innovative approach not only provided viewers with a stunning visual and auditory experience, but also demonstrated Omody and Jaecoo's commitment to future technology and fashion trends.
Omoda and Jaecoo target new generation lifestyle enthusiasts and the urban elite. The former aims to explore new avenues in the era of smart and electric vehicles, while the latter, with its intrepid spirit of exploration, seeks to break boundaries in the global off-road vehicle market.
In the Omoda range, the C5 with its “Art in Motion” design philosophy embodies a unique and stylish crossover SUV in style.
Its exterior design combines a diamond-cut geometric grille, a dynamic and powerful waistline, 18-inch two-tone wheels with blades and the characteristic silhouette of a fastback SUV coupe, exuding a futuristic technological touch.
In terms of safety, the C5's body is made from 78 percent ultra-high-strength steel and comes standard with advanced intelligent driving assistance systems that provide world-class safety and comfort for passengers.
At the event, the Omoda C5, as one of the star models of the OMODA series, showcased its distinctive and stylish crossover SUV style with the “Art in Motion” design philosophy.
Its exterior design features a diamond-cut geometric grille matrix, a dynamic and powerful waistline, 18-inch two-tone bladed wheels and several SUV fastback silhouettes to highlight its futuristic technological flair.
With world-class safety capabilities, this model has a body made of 78 percent ultra-high-strength steel and is equipped with advanced intelligent driving assistance systems that ensure the safety and comfort of passengers.
Jaecoo J7, equipped with ARDIS off-road intelligent system, exemplifies the “From Classic to Beyond Classic” concept of the Jaecoo series.
This system gives the J7 excellent passability in a variety of difficult terrains such as sand, mud and off-road, ensuring that Saudi users can enjoy a perfect driving experience in any travel scenario.
In terms of performance, the J7 is equipped with a 1.6TGDI engine with a maximum torque of 290 N·m, paired with a 7-speed wet dual-clutch transmission that provides an excellent driving experience. All J7 models are manufactured to extremely high safety standards, featuring an innovative energy-absorbing cage body design, more than 80 percent high-strength steel, and advanced ADAS systems, which together construct a “Beyond Classic” safety system and intelligent protection.
Omoda and Jaecoo CEO Shawn Xu delivered a strategic speech at the launch event, sharing the brand's remarkable achievements in the global market.
In just over a year since its inception, Omoda and Jaecoo have achieved cumulative global sales exceeding 260,000 units, with export sales in the first half of 2024 recording a 54 percent year-on-year increase.
This achievement not only confirms the brand's status as one of the fastest growing automotive brands in the world, but also demonstrates its strong competitiveness in the global automotive market.
Behind these achievements is Omody and Jaecoo's relentless pursuit of deep market penetration and product innovation.
In the future, Omoda and Jaecoo will continue to deepen their presence in the Saudi market, positioning it as a key hub for rapid progress in the Middle East and global market.
As a personalized new energy vehicle brand, Omoda and Jaecoo will focus on the new energy field and offer models with various performance options, including BEV, PHEV and ICE, to meet the diverse needs of consumers.
Omoda and Jaecoo's global strategy extends beyond the Middle East. In Europe, the brand is expanding rapidly.
From the start of the event in Spain this February, the establishment of the first factory in Barcelona to the arrangement of the market in Poland and Italy, Omoda and Jaecoo not only rapidly expand their sales and service network and supply chain system, but also demonstrate their service capabilities. and systems engineering capability in the global automotive industry.
In addition, the “Go Paris” tour, which took place during the centenary of the sporting event in Paris, further highlighted the brand's charm and determination to expand in the European market.
With a global perspective, Omoda and Jaecoo perceive the European market as a testing ground for the survival of technologies and products and as a key area for building an international brand.
Under the “Strategy 2030” plan, the brand aims to enter more than 60 countries and regions around the world, establish more than 3,000 global sales and service networks, and lead the trend of the automotive industry through continuous technological innovation and product upgrades, providing global consumers with safer greener and smarter travel experiences.
