Like many CEOs of tech giants, Satya Nadella wants generative artificial intelligence to be widely adopted across industries. Fans of Microsoft's products were not so enthusiastic, complaining about the use of artificial intelligence in Windows and plans to use it in games published through Xbox.
Nadella has already shared his distaste for the phrase “AI slop,” but he's aware that those who use it will have to be won over — and he also worries that the industry is running out of time. In fact, he says, if gene AI doesn't become “useful” soon, then companies will “also come up with social permission” to explore the technology.
Microsoft's Satya Nadella worries that the industry is running out of time to normalize generative artificial intelligence
As Windows Central reports, Nadella made the comments at the World Economic Forum in Switzerland.
“We, as well as the global community, need to get to the point where we use [AI] doing something useful that changes outcomes for people and communities,” he says. “Otherwise, I don't think it makes a lot of sense. In fact, I'd say we're going to quickly lose social permission to actually take away something like energy, which is a scarce resource.”
The energy used to power AI technology is a big concern for many. Whether it's concerns about the impact on the environment or concerns that it will increase the cost of our energy bills, many don't believe it's worth it.
It's easy to see why. Right now, one of the biggest ways to use AI for consumers is ChatGPT, which means we have access to a slower version of Google that feeds us incorrect information, plays on our biases, and in some cases does little to discourage users from forming parasocial relationships with the chatbot. Then there's Grok, who just made international headlines for creating non-consensual sexual images of women and children.
Ethical concerns aside, many simply don't like the quality of the results. Even though generative AI has gotten better at copying the art of others on a technical level, it still has that weird AI feel, lacking any humanity. The prospect of our entertainment being “created” like this is not a very welcoming one.
So expect Microsoft to keep convincing us that we actually want AI. who knows Maybe one day Nadella will get his wish and we'll stop making fun of AI.
- Date of establishment
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April 4, 1975
- CEO
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Satya Nadella
- Headquarters
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Redmond, Washington, United States
