Overwatch 2 removes new advertising for Blizzard shop via AI Art Conroversis

Overwatch 2 He recently captured some Flack to use advertising with seemingly AI art for his new plush cow Busan Cow Youoz. Although the ad was removed shortly after it was published, Overwatch 2 Fans quickly noticed the use of a controversial tool when it first appeared.

An inflatable cow found on top of one of the buildings in Overwatch 2The Busan map is one of the most popular doodles in the game, thanks to its charming appearance and fun physics Jiggle when it is hit by projectiles. Earn on a beloved set, Overwatch 2 He recently worked with the collector's creator Youozo to immortalize the cow Busan in the form of a nine -inch filled animal.

Overwatch 2 Busan Cow Plush AI Art of Controversy

One of the ads for this new product, however, created some controversy because of what seemed to be a generative AI. Shortly after the launch of this plush gas Blizzard shared his picture on the official Overwatch 2 Twitter. Players quickly noticed that the background seemed to have been created with generative AI, representing distorted pictures Overwatch 2 Heroes D.VA, Tracer and Genji. From the brighter image of the preserved and shared overwatch cavalry without plush Busan Cow, three heroes played uncompliant in their design armor, while Tracera's face looked especially mysterious.

Needless to say, fans were not happy. The comments quickly flooded with criticism of AI art, while the vast majority of players were dissatisfied with the release of Blizzard Publishing Art using a divisive instrument instead of a simple background of art Overwatch 2 map. Within one hour of the original post Blizzard deleted the controversial announcement and its image and replaced it at the time of the press.

It's hard to say how it happened in the first place. It is possible that the picture was created by youozem for use in promotion or that Overwatch 2 He did not know that generative AI was used only after she was shared. Alternatively, this could have been a deliberate step at the end of Blizzard; After all, society seemingly used AI art to promote its recent Diablo immortal x Hearthstone cooperation, so the controversial technology has not been isolated Overwatch 2.

No matter how it happened, the delightful plushie overwatch Busan Cow Plushie is still available exclusively in the Blizzard Gear store, where he should remain indefinitely. Fans who hope to add this officially licensed rendition of iconic inflatable decorations can do it for $ 38, without tax, transport or other fees.