Rebrand Battlefield Criterion is the end of the road for speed needs

At present, electronic art seems to be in the rebranding process Games of criteria In order to identify it as “Battlefield Studio”. Movement indicates the end of the era for the criteria The need for speed Franchise, although it is still unclear whether there will be another era.

Battlefield 6 will change after open beta beta

The attention of a developer based in Guildford has been divided between The need for speed and Battlefield For years. 2018 Battlefield 5 represented the Battle Royale mode made according to the criterion, the studio was given an even greater role in development Battlefield 2042released in 2021. It resulted in Needs a speed unbteded slipping to 2022. British society then found itself on work Battlefield 6 Shortly after he states that The need for speed Meanwhile, the franchise went to Hiatus.

The New Criterion logo logo suggests the future only for the NFS developers' developers

The ongoing break may prove to be permanent diversity, as designed by the new Criterion logo, first seen by Reddit Aleyyyy420 (through Thegamer). The graphics contain a white variant of the old company logo, but with the brand “Battlefield Studio” connected from below. Currently, this can only be found in the footer EA's Criterion Games, where it was not present so late in July 2025, according to web data in the cache reviewed by Game Rant. This suggests that rebranding is currently underway and can be accompanied by an official announcement of the criterion Battlefield-Pouze route.

Another studio could take over the NFS from the criterion

This movement is in accordance with the history of EA on the composing of independent subsidiaries into larger franchise ecosystems and their transformation as supportive studies. With the criterion that has now appeared BattlefieldThe company seems to be unable to observe its development February 2025 that The need for speed The franchise will continue. Another EA studio could take over the most visible candidate being Codemasters, F1 a developer that currently disposes of WRC Development efforts because EA loses a license for franchise in 2027. However, Codemasters recently faced the release of license reports and raised doubts about whether to immediately launch a new project on the time comparable to criterion, while still maintaining its maintenance F1 Efforts to develop.

Need for a speed picture showing different cars drives from the city

The rebranding and focus of the criterion lends credibility to the July 2025 report that claims to be postponed by EA The need for speed indefinitely. The decreasing interest of the publisher in the series is likely to apply Needs a speed unbteded Lack before the sale of its predecessor, something that has never been officially confirmed, but can be obtained from publicly available data about players and third -party players.

For fans still hold hope for Burnout Recognition, this report even more. Meanwhile, all eyes are on Battlefield 6which is scheduled for the release of October 10.

Source: EA [cached]