The EU prohibits games from camouflage with virtual currency micro -transmission price

Summary

The European Commission and Consumer Protection Network have introduced a set of instructions aimed at stopping game companies in abuse of people with virtual currencies.
In these instructions, he states that companies will no longer be able to cover the price of microtlections with a virtual currency in the European Union.
It is not written by law, so companies still have the freedom to do as they like, but it is a big discouraging means and CPCN threatens to “take the next steps” if they are ignored.

Nowadays, it can be very easy to collect a large account when it comes to online gaming, especially with the price of cosmetics such as leather and emotions, almost constantly climbing. Games such as Marvel Rivals, Overwatch 2, Fortnite and more are solely for the sale of microtransactions, and for some it may be easy to spend a lot of money on a virtual currency without realizing it.

Genshin Impact recently found himself in hot water because of similar problems, because FTC claimed that the game hides how much money it will take to pull rare characters out of prey. Now there are many European Commission and Network for Cooperation for Consumer Protection, which have published instructions on virtual currencies after investing the game called Star Stable Online.

The EU prohibits games from camouflage with virtual currency micro -transmission price

The investigation found that Star Stable Online was involved in business practices that were “particularly harmful to children” and were convinced that there was “need to be better protected”. To help on this front, both have now set instructions with seven “key principles” to be followed in terms of virtual currencies:

The price indication should be clear and transparent.
Practice covering the cost of digital content and services in the game should be avoided.
It is necessary to avoid procedures that force consumers to buy undesirable virtual currency in the game.
Consumers should be provided with clear and comprehensive preliminary information.
Consumer rights should be respected.
The contractual conditions should be fair and written in a clear and clear language.
The design of games and playing the game should respect different vulnerabilities of consumers.

This is a lot of jargon, but one of the greatest points is that games and publishers can no longer hide the price of virtual currency microtlers without declining these new instructions. This does not mean that virtual currencies are leaving forever, but it will probably require all online games released in the EU clearly display the price of the real world of any cosmetics you can buy with them.

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It is worth noting that these instructions are not written by law, which means that developers and publishers do not have to be followed if they do not want it, but that means they will be more susceptible to lawsuits. If the company is sued, anyone will do it, will have the support of the European Commission and a network of cooperation for consumer protection.

It is essentially a very strong discouraging means, but companies are also warned that a network of consumer protection cooperation will “monitor progress and can take further steps if harmful practices continue”. The bad news is that it is only the EU, so just like the United Kingdom and the US will still have the real price of microtransactions that are most likely to hide. But hey, victory is victory.