Just a few days after Microsoft announced that its innovative service subscription service would receive rebranding and the subsequent increase in the price, new news through Bloomberg focused on how the impressive gaming pass was on the overall profitability of the company, specifically that Call of Duty.
The report explains how the presence of “top titles” on Game Pass has decreased to the margin that Microsoft would otherwise do networking if titles were only available at retail prices. Specifically, Xbox “surrendered” more than $ 300 million for potential selling Call of Duty on the console and PC by offering it to Game Pass as a daily edition.
Last year, Call of Duty: Black OPS 6 was included in service, designating the first massive annualization edition that appeared on Game Pass since the initial acquisition of Activision by Microsoft. While the title ended 2024 as the best -selling title, Bloomberg notes that 82 percent of sales came through PlayStation, where players had to buy the game directly.
Given the mere costs associated with the development of triple games, including how expensive the release of call of duty is the loss of this amount of potential profit is somewhat unpleasant, which helps further painting this week as a necessary shift to generate revenue.
Future status call of duty on Game Pass is unsatisfactory bag
Perhaps the most remarkable element after rebranding this week is the fact that Call of Duty was basically included in the “final” level, which costs $ 29.99 per month. This is because the basic “basic” level includes only 50 or more games and online multiplayer features, while the middle “premium” level promises Xbox games within one year of the start.
These changes were also allegedly ate to some of the previous roast benefits that subscribers could enjoy, including DLC discounts. As for COD, there is no longer a discount on cod points, which forces the player to pay the full price.
In the current state, it is unclear whether Microsoft hopes that the changes are large enough to force consumers to buy Call of Duty directly versus the Game Pass. Mathematically, after two months of paying for “Ultimate”, which he could already buy and own Black Ops 7.
This means that gambling may not pay off completely, because Beta Black Ops 7 has opened a somewhat lukewarm reaction in terms of active numbers of players.
