YouTube Premium is testing a new feature

YouTube It will test a brand new feature in its premium service aimed at improving its recommendations. The world's largest video platform originally launched its premium subscription as YouTube Red in 2015. In 2018, Rebranded was a Premium Youtube and added new features like YouTube music. YouTube regularly tests and introduces exclusive benefits for its premium subscribers, with the latest feature is another addition to a growing list of benefits.

YouTube has been a global presence on screens for decades and has been a pioneer of a model sharing model that has since accepted many platforms such as Tiktok and Twitch. Despite the fact that some users have led the way in monetization of the creator, they have recently expressed frustrations of the increase in long, flawless ads. In 2024, Youtube generated $ 36 billion for advertising income, emphasizing how profitable ads are for the platform. However, Youtube Premium provides subscribers with advertising experience, which is just one of the advantages it offers.

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According to the recent post of Stufflistings thread, Youtube is testing a new way to recommend videos while users watch. Instead of appearing at the homepage or recommended bar, the proposed videos based on the viewing of habits will now appear in the queue. This feature is exclusive to Premium Youtube subscribers and will only be available on Android devices by April 7.

YouTube is testing the feature of a new recommendation of the queue in the bonus

While the new feature adds the proposed video to the queue, they remain optional and require users to manually add or play them. The aim is to make it easier to find videos that correspond to the user's taste. This is not the only recent change in the YouTube premium service. At the beginning of this year, youtube Premium Lite YouTube Premium introduced a more affordable subscription level that offers videos without advertising, but does not include access to YouTube music or music videos without ads.

In 2025, Youtube significantly improved to strengthen both regular and premium services. In response to user complaints and the creator to their advertising system, youtube announced advertisement changes aimed at reducing interruption. Ads in the middle of the role now appear less frequently, and less ads will appear during the decisive moments of videos to improve the overall viewing experience. These changes come into force on 12 May and are probably driven, at least partially, growing competition from short -term video platforms and main streaming services.

Despite the competition, YouTube remains a front streaming platform that offers a diverse range of services, including creating content, music, live broadcast and video streaming – all in one place. This versatility introduces it to direct competition with more specialized platforms such as Spotify, Twitch and Netflix. To remain relevant, YouTube continuously introduces new features to improve the user interface. His latest update is the next step forward in the platform to be fresh and competitive.