Nintendo offers Japanese vendors higher margins in Switch 2 push

The Nintendo Switch 2 is allegedly sold for a low wholesale price to Japanese retail stores. This is one of several movements that Nintendo has taken to ensure that Nintendo Switch 2 will have a successful home start.

As a place of birth Nintendo and many other largest societies in the world, Japan takes a special place in the wider gaming industry. The original switch was extremely successful in Japan, and Nintendo seems to try to replicate this popularity with its succession console.

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Nintendo may try to satisfy switch 2 demand in Japan

Nintendo may be trying to satisfy the demand of Switch 2 on its domestic market, with many future Japanese buyers still unable to secure the console.

According to the recent article from Bloomberg, Nintendo makes the wholesale price of switch 2 relatively low for Japanese retailers, so the shops will increase profits by sales of the system. Usually there are about 2% gross margin on game consoles, but shops are reported to create 5% gross at each SWITCH 2.

Nintendo Switch 2 gains special treatment in Japan

In most regions in the world, the Switch 2 will sell for approximately $ 450. In Japan, however, a cheaper Switch 2 will be sold, subject to the fact that it will be closed in the region and will only support Japanese accounts. The Japanese-Exclusive version of the console is sold for 49,980, which, when converted, is closer to $ 350. This is another evidence that Nintendo is based on the way to create favorable conditions for the release of Switch 2 in his native country.

Video games systems are not highly profitable products, whether for retail stores or for console manufacturers themselves. Instead, they are sold for a low margin to create as many installation bases as possible. Thus, future software offers and peripherals will have a larger customer fund to be sold on the market. Switch 1 had a notorious installation base that made it possible to a diverse range of games in the system well.

Many long -term Nintendo series have achieved a much higher level of success on the switch than on any previous console. Titles like The Legend of Zelda: Breath of the Wild, Animal Crossing: New Horizonsand Super Smash Bros. Ultimate They are all the best -selling games in their relevant franchises. But it is not just a series of big-name, which has gained a strengthening of the switch. The healthy customer base of the system made it possible to break through some relatively niche Nintendo and get an unprecedented amount of main attention. Metroid Dread, Fire Enklem: Three Housesand Pikmin 4 He created many new fans in franchises, which were often considered a cult classic before this generation.

Mark

Nintendo

Operating system

Proprietary

Storage

256 GB internal / microSD

Resolution

1080p (handheld computers) / 4K (anchored)

App Store

Nintendo eshop

Wi-fi

Yes