It's officially a huge break for GTA 6

Grand Theft Auto 6 has officially reached the halfway mark between its second trailer and release date. Few games in recent memory have garnered the same level of global hype and media attention as the twice-delayed crime sim. Not only is there less than a year left Grand Theft Auto 6 on store shelves, but fans are now in the back half of the wait since the latest trailer.

GTA 5 became one of the highest grossing entertainment products of all time, so its sequel was bound to impress one way or another. While the next game is yet to be released, its presence has already been felt in the industry. Despite all this, there is still a lot to do GTA 6 unbeknownst to fans, only two trailers have been released so far, but the season of uncertainty and mystery is starting to wrap up.

Grand Theft Auto 6's unique marketing approach could set a new industry standard

There have been some major developments recently regarding the marketing of the upcoming Grand Theft Auto 6, potentially setting a new standard for future projects.

GTA 6 is now halfway between trailer 2 and release date

The GTA 6 Countdown Twitter account, which regularly posts updates about the game, pointed out that February 11, 2026 marks the halfway point between GTA 6second trailer and release. Rockstar revealed GTA 6The record Trailer 2 on May 6th, 2025, while the game was still slated for release in May 2026. At the time of writing, that means it dropped exactly 281 days ago, leaving 281 days until the revised launch date of November 19th, 2026.

Over 280 days might sound like a lot, but getting halfway between the latest trailer and release is like a breath of fresh air. It also pales in comparison to the game's roughly eight years of development. The remaining wait seems all the shorter when we consider that GTA 6The first trailer dropped over two years ago, so using this announcement as a baseline, the wait is well past the halfway mark. Some may still be wary of this milestone given the game's previous delays, but Rockstar seems confident GTA 6 will meet its November release target.

Even though there hasn't been another trailer in the last 281 days, it could be over soon. Take-Two Interactive, Rockstar's parent company, said in its latest quarterly earnings report that it will begin marketing GTA 6'it's launching this summer, so new information will be coming in the coming months. During this presentation, Take-Two also confirmed a November 19th release date and dismissed the idea that it would be digital only at launch. How many new details will emerge in the new marketing materials is uncertain, but these upcoming marketing efforts will likely clear up at least a few remaining questions, most notably how much the game will cost.

That's clear GTA 6 is a big-budget game, and that, along with rising costs across the industry, has caused players to worry about the high price tag. Some even suggested it could be the first $100 game. Fortunately, at least one insider said so GTA 6 it probably won't cost $100, although it might become the most expensive title ever made. Of course, it's impossible to say anything for sure until Rockstar makes a formal announcement, which hopefully won't be long now. If nothing else, fans know they'll learn more in less time than it's been since the second trailer was released.