GTA 6 boss comments on game price

Says Take-Two Interactive CEO Strauss Zelnick Grand Theft Auto 6The price should seem “very reasonable” given the value it offers players. Few games in recent memory have generated as much pre-release hype as the upcoming crime sim, and its price has been one of the biggest question marks floating around it. Only six months to go Grand Theft Auto 6 is out, and while it's still unclear exactly how much it will cost, it sounds like it won't be too bad.

Rockstar first confirmed that it was working on it GTA 6 all the way back in 2022, with the first trailer coming the following December. Despite such a long wait, the studio has revealed little about the game, although that will likely change in a much longer time. Zelnick confirmed it GTA 6 marketing is about to kick in and this news has many fans on the edge of their seats to learn how much they will have to pay to play the long-awaited sequel.

GTA 6 fans may want to circle May 21st on their calendars

Fans waiting for news on Grand Theft Auto 6 may want to circle May 21st on their calendars as Take-Two is set to hold its next quarterly earnings call.

Take-Two's CEO says GTA 6 should cost “much less” than it does

As first reported by IGN, Zelnick commented GTA 6The company's pricing strategy during the iicon gaming executive conference said Take-Two aims to charge “way, way, way less of the value delivered.” The CEO didn't offer any specific numbers, instead focusing on how the game's price should compare to the experience it offers players. According to Zelnick, Take-Two isn't looking at pricing in relation to rising costs, which would make the $70 standard range seem relatively low, but rather trying to “make sure that what people pay for it is going to be very reasonable.” While most fans would probably prefer specifics, this direction could be good news, potentially confirming an earlier leak GTA 6 it can cost $80 for the base game.

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During this interview, Zelnick also mentioned that he was “dreading” the meeting GTA 6's lofty expectations after so much waiting and hype. That's understandable, given how it was last time GTA remains one of the best-selling games of all time, still topping the charts more than a decade after its release. These concerns could be good news for those who are afraid GTA 6also the price. If the company's primary goal is to sell the game at a point that is worthwhile to consumers, the same game has a high bar compared to its predecessors, that might justify a more affordable asking price.

Jason leans against a tree at night in GTA 6.

Zelnick is far from the first person to point out how successful the game needs to be. A 2025 survey found this out GTA 6 can make more money at $70 than $100 because going too high above the standard range could result in lost sales. While a higher price would be economically justifiable, given the macroeconomic factors and the sheer amount of resources poured into the game, it probably won't make any difference if consumers don't want to pay $100. These recent comments from the Take-Two boss seem to hint at that, although they don't mention any specifics GTA 6 especially.

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While some were initially concerned about the $100 price tag, that seems less and less likely as more comes out. At least two industry analysts suggest this GTA 6 it will likely cost between $70 and $80 for the standard version, with deluxe editions potentially costing $100 or more. Whatever the case, it will be a matter of months at most before players know for sure. The wait is finally coming to an end.