There are few Australian desserts more iconic than the humble supermarket mud cake.
And while one should never mess with a classic (or perception), Woolworths has announced a new spin on the humble baked good – with a new flavour of mud cake arriving on shelves next week.
For a limited time only, customers will be able to get their hands on the grocery giant’s Hokey Pokey Mud Cake, both in-store and online.
Made with milk chocolate, the most recent iteration is coated in pieces of honeycomb and was inspired by another beloved dessert.
“Hokey Pokey continues to be a popular ice cream flavour, and we wanted to bring this classic taste to our mud cake range,” a Woolies spokesperson told news.com.au.
“In the past, we’ve experimented with a few ice cream flavours, like last year’s Cookies & Cream mud cake. It was a huge hit.
“Bringing delicious chocolate and honeycomb together, we hope everyone can enjoy this sweet treat, whether it’s a convenient dessert or becomes part of a larger celebration cake masterpiece.
“As the name suggests, that’s what it’s all about.”
The limited-edition product will be available at all Woolworths supermarkets for $7 from this coming Wednesday, May 8.
Woolies isn’t the only place to embrace honeycomb – the announcement comes after the team behind KitKat launched not one but two decadent new flavours, both featuring chunks of the treat.
Nestle head of marketing confectionary, Melanie Chen, said the flavours were built on Aussies’ love for texted chocolate and the KitKat gold range.
“KitKat honeycomb flavour buzz and KitKat gold crush are an elevated twist on having a ‘break’,” she said.
“With more Aussies than ever finding small moments of joy in their everyday purchasing choices, KitKat’s new flavours offer a decadent moment to ‘break’ and enjoy the moment.”