There was plenty of Australian star power at this year’s Met Gala with Kylie Minogue and Nicole Kidman joining Troye Sivan and co-chair Chris Hemsworth on the famed red carpet.
But it was one major department store that added a cheeky Aussie flair to the event.
“Recreate these Met Gala looks with Kmart,” the brand posted to TikTok, much to the amusement of its fans.
This year’s official dress code was ‘The Garden of Time’, which celebrates the Costume Institute’s latest exhibition ‘Sleeping Beauties: Reawakening Fashion’ at Manhattan’s Metropolitan Museum of Art.
Inspired by J.G. Ballard’s short story of the same title, The Garden of Time is one of the more open-ended themes we’ve seen from the Gala in recent years.
The first look Kmart tackled was that of Troye Sivan, who was decked out in Prada with fitted trousers, a powder blue long-sleeve shirt, and a charcoal crop over the top. He also opted for a black collar rather than a tie.
Kmart’s “get the look option” included it’s workwear long-sleeve business shirt, business pants and sleeveless rib curved tank, all for just $43.
Doja Cat, who wore one of the more standout looks at the event, attended the Gala alongside Guram Gvasalia.
The artist wore a wet, white T-shirt gown and had mascara streaming down her face.
Kmart said shoppers could get the same look with its towels and mascara, as well as its 20L camp shower set. The Kmart version would have cost $30.
Naomi Watts, who made her acting debut in 1986 Australian film For Love Alone, was the picture of elegance in a strapless sparkling black gown with a small train, a dramatic shawl over her arms and silver formal gloves.
Kmart suggested Aussies purchase its soft touch blanket, sleeveless luxe maxi dress and OXX bodycare exfoliating gloves to get the $29 look.
But, perhaps the most chaotic of the outfit suggestions, was inspired by Michelle Yeoh’s alfoil-look dress.
Yeoh wore a strapless ballgown that had the look of tinfoil and Kmart wasted no time recommending a three-way sunshade, silver mesh table runner and a silver back drop in order to get the out-of-this-world look, setting shoppers back $21.50.
Social media fans of the brand immediately lost their minds over the marketing from the brand.
“Kmart understands the assignment,” one social media user said,
One shopper joked: “I know where to shop when I go to the Met Gala one day.”
“I buy something from Kmart just for this video,” another said.
“Kmart is so real for this,” another added.
Rennie Freer, Kmart’s general manager marketing, told news.com.au: “As one of the most coveted dates on the international fashion calendar, it was only right to celebrate the most iconic looks from the Met Gala by inspiring our customers to recreate each look with Kmart.”