Summary
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The main publishers recognize the use of AI in the development of games as risky due to legal challenges and potential to fans.
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The acceptance of the AI gaming industry still does not show any signs of slowing.
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Companies accept generative artificial intelligence to replace developers and artists and increase their productivity.
Some of the largest names in the gaming industry, including the Interactive Tenwo-Two and Electronic artThey recognized the use of AI technologies in the development of games as a multilateral risk, not least because many players feel a strong dislike for such solutions. And while EA and some of his greatest rivals still see artificial intelligence as a way forward, they proceed cautiously with its integration into everyday practices.
The earliest video games using content automation technologies date back to 80 years when developers first began experimenting with things like procedural production. In 2010, however, such solutions actually began to gain strength and evolved into more sophisticated systems. Regarding large language models (LLMS), GPT-2 release in 2019 meant turnover point, friction projects such as 2019 AI Dungeonwho showed the potential of generative AI to control not only the design of the level, but also the narration. Since then, the technical industry has also created a solution for using AI to create illustrations, textures and voice, including types of media.

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Although progress on this front shows no signs of slowing, many vocal players are fundamentally against the idea of generative AI. Main developers and publishers ignore this when they began to recognize the use of GAI solutions as business risks in Bona Fide. As Bloomberg's Jason Schreier noted, the annual 1025 itration of the annual submission of 1025 describes the technique of AI as a rapid transformation of the development of games, but at the cost of potential damage to reputation and other disadvantages. “The use of this new and developing technology, which is in the early stages of a wider expansion commercial use, represents social and ethical problems that can lead to legal and reputation and responsibility,” he reads.
Game publishers recognize ethical concerns with generative AI
The 10-k Electronic Arts itself includes similar publication of investors, which warns that the acceptance of AI tools could represent reputation risks, partly because of “social and ethical issues” associated with such technologies. The statement mentions that generative artificial intelligence can contribute to extensive losses of jobs and at the same time rely on non -relying and uncompensated use of the creative work of human artists. Despite these risks and worries, EA has argued for years that the video game industry will be a “big recipient” of AI.
The use of this new and developing technology, which is in its early stage of a wider expansion commercial use, represents social and ethical problems that can lead to legal and reputation damage and responsibility.
The risks of using AI in the development of games have previously discussed some other big names in this sector, including the CD project. During the recent presentation of investors, the joint CEO Michał Nowakowski described the generative AI as “quite complicated in terms of legal IP ownership”. This restriction is the reason why another game of study, Witcher 4It will not use such solutions.
Using AI in Games Development shows no signs of slowing down
While companies are widely recognized as significant concerns, they do not seem to be sufficiently concerned to slow down the adoption of generative AI at the level throughout the industry. On the contrary, the growing number of developers experiment and accepts AI every year to replace developers and artists or increase their productivity. According to Market's recent study.
Source: Market.us
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