One Executive Director of Microsoft commented that the price increase recently revealed Xbox Game Pass After the ongoing frustration and will of the player. While the prepaid service proved to be incredibly popular with fans and very lucrative for Microsoft, the cost of Xbox Game Pass has now become unsustainable for many players, and thousands decided to cancel their plan after a recent price increase.
This week, Microsoft announced that it would increase the price of Xbox Game Pass' Ultimate Tier from $ 19,99 per month to $ 29.99. In addition, the standard service level is replaced by a new premium level that will cost $ 14.99 per month and includes more games and multiplayer access. In order to calm down this unexpected price increase, the service introduced almost 50 new subscribers, including 14 Assassin's Creed titles, Legacy warts, Prince Persie: Lost Crownand Tom Clancy Division. These increments can be welcome for some subscribers, but countless others decide to do their business elsewhere, frustrated by a lack of warning.
Director Microsoft Gaming knows that “price increases not for anyone fun”
During the chat with The Verge, Dustin Blackwell, director for gaming and platform communication in Microsoft, he commented on price increases and tried to empathize with the user base of the service. According to Blackwell, the team understands that “raising prices is never fun for anyone”, but in this case it is trying to add a “greater value to these plan”. It is not clear what this will mean in the future, but the director promises that a sudden decision is something that is not “taking easily” and that the player's feedback is welcome. Hours after announcing controversial price changes collapsed by the Xbox Game Pass web because of the number of subscribers who signed up to cancel their plans. It is not clear how many they have done so successfully, or what the Microsoft game division will do to get the players back.
Xbox Game Pass added several major editions of the day in 2025, including Open, Clair Obscur: Expedition 33, Grounded 2and Hollow Knight: Silksong. More main titles promise to end this year Ninja Gaiden 4 and Outer worlds 2 He comes to service in October. While the increase in Xbox Game Pass has persisted since its debut in 2017 and the number of subscribers continued to rise, it remains to be found whether players believe that after this recent jump it is still worth the cost.
Frustrated players are not the only ones to comment on Microsoft's decisions. After announcing this week, he threw a gamestop on the Xbox Game Pass Shade on Twitter and reminded the players that buying discounted titles and their ownership is forever, rather than to continue paying expensive services per month.
