Creating the Disney Plus series irreparably damaged the MCU brand

The MCU He is one of the most financially lucrative franchises of all time, but Marvel's hard new reality is that Disney+ streaming brands have dirty the brand. MCU dominated the cash register and even proved to be successful in introducing unclear characters into a live event like is Galaxy guardiansWho got his own praised trilogy. With a large number of comic book characters they have, many of them either had no time to shine in the movie, or even made a jump from the page to the screen, Marvel saw the opportunity to expand.

In 2021, Marvel's Slate of Disney+ Show began Wandavision. The show met with a warm critical and reception of the audience and painted a clear future. After many programs followed with different degrees of quality, Marvel suffered unforeseen consequences that affected the whole MCU. Comics fans found a huge, attached universe Marvel Comics, who comes to life and television. However, the general audience was difficult to keep up with all the new content, most of which had greater consequences. As a theater run Thunderbolts* Reducing, the consequences of Marvel's Disney+ Show are undeniable.

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The success of MCU movies is hard to ignore

When MCU started in 2008 with Robert Downey Jr. Iron manIt was a unproven film property. Comic films up to this point consisted of hits like Sony's Spider-Man Movies play Tobey Maguire and Fox X-Men franchise. While Fox also made Daredevil, Ghost riderand two Fantastic Films, comic book cinema were still considered smaller sci-fi stories. They were a complicated prospect for studios and behind the scenes that tried to take them. However, Iron man And MCU has forever changed the landscape of comics films.

Iron man He presented a scene of a loan introducing Samuel L. Jackson as Nick Fury, who mentioned the “Avengers” initiative. Thus began a franchise that would continue as films for Thor, Captain America and Hulk before the cinema was treated with a record team movie Avengers in 2012. The universe grew by several other phases and Avengers Films, with solo trips of heroes by Black Panther, Ant-Man and Doctor Strange. Black Panther He was nominated for seven Academy Awards, including the best painting, making him the first comic book that he gained, even though he did not win. MCU flourished, completely comic book readers, while introducing a new audience into its world of superheroes and accumulating over $ 31 billion in the cash register.

MCU's paired to the TV shows overturned the franchise

When Disney planned to debut his streaming service, Marvel was a perfect brand that helped her succeed. Marvel began to develop new Disney+shows that have seen their Netflix series as Daredevil and Jessica Jonesend. Marvel Disney+ Slate debuted strongly, with Wandavision In 2021, which is still considered a high point for television slate. The MCU show was also included in the same year Falcon and a winter soldier, Lokiand Hawkeye. All these programs ongoing stories from the characters presented in films and indicating massive film crossover.

MCU 2022 shows began to introduce new characters in the world of living actions with Moon Knight, Mrs. Marveland She-Hulk: A lawyer by lawwho has met different degrees of success. Mrs. Marvel is one of the top programs of MCU and She-Hulk The initial promise of the final showed a large part of the fandom and many dissatisfied. Marvel, however Echo spinning Hawkeye and Agatha all the time it stems from Wandavision.

MCU shows have been hit-or-mes in recent years. For example, Secret invasion He enameled the story on which it was founded and proved to be one of the most malignant franchise projects. The second season, however Loki also followed Secret invasionIt brings the best story that the character was given in a lively event. Daredevil: He was born again He also showed that Disney+ can still provide the level of narration and work that fans love. Nevertheless, every new show is associated with a larger film universe that has seen that MCU creates an impenetrable barrier for entry for new fans. With such an extensive tradition that covers the entire MCU, every movie and TV show now complicates the already massive story of the story. Occasional viewers who do not look at everything often find themselves lost details from the show they have never seen, which began to pollute the brand.

Cashier Returns & Marvel's Pivot in Strategy shows that criticism forces a change

Recent reports report that Marvel's latest theater edition, Thunderbolts*It is ready to potentially lose $ 100 million in the cash register despite its positive reviews. Thunderbolts* It is a perfect example of a film that relies on the audience is familiar with the previous material. The film must see Falcon and a winter soldier, Black widow, Captain America: Brave New Worldand Ant-Man and VosaAmong other things. As a result, it is a dense film to understand for those who are no longer familiar with what MCU has laid. While MCU fans love it, the general audience is out of fear of being lost because there are so many characters with which they can be unknown.

Marvel also turned his MCU approach and tried to reduce the number of TV shows per year to two and at the same time release only two or three films. Marvel's internal word also points to “Marvel fatigue”, with the scope of franchise, making it difficult to create new fans. While the studio seems to understand problems caused by an excessively complicated universe created by too many shows, Fantastic Four: First Steps is to be discarded at the end of this year, along with a long delay Ironheart series and Wonder Man show. This means that there is still a mess of projects. Ironheart and Wonder Man They also come from a period when too many projects from green sending, which makes their debuts more complicated, as is the case with the current film slate.

Marvel hopes to correct your film universe with a smaller number of editions, even recently pushing the release dates for their upcoming team movies, Avengers: Doomsday and Avengers: Secret Wars. However, in spite of Judgment Day Return of large names like Robert Downey Jr. and Russo Brothers, a large part of the future of franchise will fall to the cash register return Fantastic Four: First Steps. If the film shows a continuing decline in the audience's interest, the planned Pivot for MCU can be too late. While some rumors indicate that the upcoming Avengers Movies can restart MCU, Marvel's Hero List has proven to be too lucrative to leave, which means that Disney+ could scratch the brand. Yet, MCU It will continue even if it starts fresh from the ground up.

First movie

Iron man

The latest film

Miracles

Cast

Robert Downey Jr., Chris Evans, Chris Hemsworth, Scarlett Johansson, Mark Ruffalo, Jeremy Renner, Chadwick Boseman, Zoe Saldan, Chris Pratt, Tom Hiddleston, Iman Velani

Movies (s)

Iron Man, Spider-Man: Homecoming, Captain America: Civil War, Avengers: Endgame, Shang-Chi and Legend of Ten Rings

The character)

Iron Man, Captain America, Thor, Hulk, Black Widow, Hawkeye