Hasbro recently revealed that the company has spent nearly $1 billion on its game library since 2018, with the conglomerate largely avoiding live services and mobile games. The company currently produces several games for several of Hasbro's biggest brands.
Hasbro is one of the largest multimedia giants in the world, owning some of the most famous pop culture properties. The Rhode Island-based conglomerate is the parent company of a number of well-known brands, from Transformers and GI Joe to popular board games like Monopoly and Game for life. Hasbro also has its hands in many popular gaming franchises, including both Magic: The Gathering and Dungeons and Dragons under Wizards of the Coast. Now, a new report reveals just how much Hasbro has invested in its games while avoiding common modern pitfalls.
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Hasbro focuses on “core” games
In an interview with The Game Business, Hasbro CEO Chris Cocks shares some interesting details about Hasbro's operations. Chris Cocks said that Hasbro has invested nearly $1 billion in games based on its properties since 2018, with the company choosing to focus on “core games”. Instead of investing in mobile and live-play games, the CEO envisioned that Hasbro would focus on “good games with 40 to 50 hours of content”, feeling that it would have more success in mid-range games. Chris Cocks also hinted that Hasbro may be looking to diversify their studios for their next round of games, potentially moving from North America to cheaper Eastern European studios.
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While much of Hasbro's gaming investment has gone into core games, the company hasn't completely shied away from mobile gaming. Hasbro has licensed its brand multiple times for mobile games developed by what Cocks calls “the best in the business.” Scopely has developed several mobile versions of some of Hasbro's most popular games, including Monopoly, Yahtzeeand Rake. Monopoly Go has been an exciting success for Scopely and Hasbro, especially with the game generating more than $5 billion in revenue by April 2025.
Hasbro is focusing on core games because the company's subsidiaries have some interesting games on the horizon. Wizards of the Coast and Hasbro officially revealed Dungeons and Dragons: Warlock at the 2025 Game Awards, which will be an action-adventure spin-off of the popular tabletop RPG, scheduled for release in 2027. Dungeons and Dragons the creator also has another brand new IP in the works, with Archetype Entertainment Exodus planned to launch as a sci-fi RPG created by a team of former Mass Effect developers.
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Hasbro has seen continued success from many of its non-video game businesses as well. Magic: The Gathering experienced one of the biggest years ever in 2025, with Wizards of the Coast confirming that Final Fantasy the crossover set was the game's biggest launch ever. Hasbro's financial report also revealed that the above Monopoly Go it continued to pay massive dividends, earning $41 million in the first quarter of 2026. Hasbro remains one of the largest media conglomerates in the world, with its biggest brands constantly evolving and growing every year.
