McDonald's introduces a new kind of Big Mac

McDonald's is introducing the Chicken Big Mac in the United States for a limited time and has teamed up with Twitch star Kai Cenat for its release. The Chicken Big Mac has been available at various McDonald's around the world for some time now, but it's finally making its US debut. The campaign is also the first time the grocery chain has partnered with Twitch celebrity Kai Cenat.

On October 2, McDonald's teased a collaboration with Kai Cenato via a cryptic social media post, leaving fans wondering what the two sides have in store. The post also had a specific date in sight, suggesting that McDonald's would release more details on October 10. Many users speculated that the team would consist of Kai Cenat-themed food, as McDonald's has done with other celebrities such as BTS and J Balvin. However, McDonald's has revealed that its big surprise comes in the form of a new menu item and that its release is linked to a collaboration with Cenate.

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In a press release, McDonald's announced the debut of the Chicken Big Mac in the US. It will be available starting October 10th at participating locations for a limited time. The grocery chain also revealed that Twitch star Kai Cenat will review the Chicken Big Mac during the live stream. Fans who want to know when Kai Cenat will go live and share his take on the Chicken Big Mac will need to tune into McDonald's social media channels. Kai Cenat has one of the most subscribed Twitch channels in history, so many eyes will be on Chicken Big Mac's debut. According to McDonald's, Cenat will be “inviting his famous friends” to try the sandwich, so fans can expect some famous Twitch faces to join the live stream.

McDonald's has teamed up with Kai Cenat to launch the Chicken Big Mac

As its name suggests, the Chicken Big Mac swaps out the Big Mac's original beef patty for tempura chicken, while keeping the same toppings and sauce. “It's not a Big Mac,” as McDonald's says. Kai Cenat has shared his love of the classic Big Mac with his audience before, and given how big his platform is, it's no wonder McDonald's decided to partner with the streamer for the Chicken Big Mac's American debut. Since many fans were not happy with McDonald's partnership Genshin Impactmaybe working with Kai Cenat will be a step in the right direction.

Over the years, McDonald's has partnered with various celebrities and franchises to offer fans special meals, collectible toys or limited game merchandise. Recently a Genshin Impact a fan received exclusive McDonald's items from a friend who worked at the food chain. If Kai Cenato's Chicken Big Mac campaign becomes popular with fans, McDonald's and other restaurants could see the potential to partner with top content creators more often.