One of the main events of the year in the technology industry is Exhibition of consumer electronicsor CES. Big reveals come from big tech companies starting every year, and Samsung is no exception. Game Rant recently showed off some of the tech the manufacturer had on display at CES 2025, and its TVs certainly didn't fail to impress. While Samsung's lineup includes larger sizes and 8K resolutions, the biggest evolution in its 2025 lineup is the way the QN lineup uses artificial intelligence.
Samsung QN TV series
This range of Samsung TVs – including the QN900F, QN800F and QN700F – are equipped with NQ4 AI Gen 3 processors. These processors will offer ways to interact with someone's preferred viewing with features such as identifying filming locations, downloading an actor's filmography or even learning to cook food that shows in the TV show, and the purchase of ingredients. In terms of display, these AI chips can also upscale lower resolution content to 4K to match the display resolution.
The QN90F will feature a model with one of the largest consumer displays on the market at 115 inches. While pixel size increases with screen size, Samsung uses its new AI work with supersized image-enhancer technology to reduce size-class-related blur. The most impressive use of AI technology that Samsung has developed over the past few years is its ability to transform legacy media. The distinctive look of early color televisions is paradoxically a thing of the past for Samsung's AI. The preview TVs had the ability to have a similar show MUSHROOM and turn it into something that looks like it was filmed today.
Artificial intelligence has even been implemented to provide adaptive sound. This AI suite, Vision AI, can even secure the home by using the Knox Matrix service to encrypt data while monitoring the environment for sudden and unexpected movements and sounds that may indicate a home emergency. All this will be available on their new flagship model S95F on screens with a refresh rate aimed at gamers up to 165Hz. The company touts that combining the AI suite with this refresh rate can deliver one of the most immersive and realistic displays in the industry.
Turn your TV into a home museum
Another feature that is a huge benefit to gamers is the increased focus on anti-glare. Samsung says that nearly 3 out of 5 people rate anti-glare protection as a top priority for their viewing and gaming experiences, so the company has focused a lot on making sure their 2025 lineup delivers the best — in this case, lowest — reflection. . That's doubling down on what Samsung laid the groundwork for earlier with the S95D. The new S95F flagship TV features a massively improved set of anti-glare design decisions, some of which carry over to one of Samsung's most interesting lines of late: the Frame.
The main distinguishing feature of Frame is how it looks when it's off. Unlike the ubiquitous black mirror screens that usually happen after switching off, Frame focuses on another Samsung feature that turns the TV into a work of art. Drawing from hundreds of museum galleries and thousands of artworks, the frame displays artwork of the user's choice when turned off. Its form factor is designed to look like a sleek, minimal modern frame (hence the name) to look like a print of a famous artwork like Van Gogh's Starry Night when not in use. The company promises that Frame will deliver gallery-quality images at home.
The ability to disguise the TV as a work of art includes the anti-reflective properties of the frame, neo-qLED display, 144 Hz refresh rate and Pantone-verified colors that add an air of authenticity to the images available in the Samsung collection. However, it should be noted that Samsung's artwork collection isn't limited to Frame TVs, but is available across much of its 2025 lineup.
This aesthetic and recessed design would be severely limited by the issue of cable routing, so the frame is cable-free. Instead, Samsung is boasting a Wireless One Connect box that handles TV cables.
Taken together, these developments that Samsung has been brewing for some time make them a company to watch out for CES starts on January 7th.
