There were rumors about Ubisoft buyout of the company, causing its stock prices to reach record highs. Following the financial turmoil, Ubisoft's founders, the Guillemot family, have tried to prevent a takeover of the company in the past, but the effectiveness of the leadership at Ubisoft has been questioned after consistently poor performance.
Ubisoft is under a lot of pressure, and its leaders want to make sure its next big release is as big a hit as expected. Recently, Ubisoft launched an internal review to find out how to reach as many players as possible. By identifying and revising flawed patterns in its approach to game development and publishing, the company aims to be more “player-centric” and regain its goodwill. These initiatives were made to benefit the company's shareholders, in addition to finding an even larger audience for Ubisoft's games.
Reuters reports that Ubisoft shares rose more than 30% following a Bloomberg report that a buyout of the company could be in the works. Riot Games owner Tencent reportedly already owns almost 10% of Ubisoft, compared to The Guillemot family who currently run the company and own 15%. The two groups are reportedly considering a buyout of Ubisoft, which could save the company from financial trouble. After the Bloomberg report about the buyback was published, Ubisoft's share price rose to 13.34 euros, marking a historic one-day jump for the corporation.
Ubisoft share prices jump
It's clear that this is a desirable move in the eyes of many Ubisoft investors. Previously, investors such as AJ Investments, a major minority shareholder, had expressed a desire to take Ubisoft private after the share price plunge. The company's shares fell 10%, signaling a potential 10-year low for Ubisoft, which has been looking for a path to revitalization.
The general consensus is that even though Ubisoft makes fairly well-received games, something needs to be done to ensure the sales of said games. Star Wars Outlaws failed to meet Ubisoft's sales expectations despite a large number of positive reviews. It just doesn't seem like the title is getting enough attention, which is problematic considering how fierce the competition is in the industry. Naturally, there is a lot of driving Assassin's Creed Shadowswhich undoubtedly played a part in pushing it to February 14th, 2025. There's a chance that with more time spent polishing the title, it could be a hit that leaves Ubisoft in a better position, which is something the company could really use right now.
Ubisoft
Ubisoft is a well-known video game developer and publisher headquartered in Saint-Mandé, France. Current CEO Yves Guillemot manages a number of teams responsible for some of the most iconic and iconic franchises in video games, with franchises such as Assassin's Creed, Farcry, The Crew, Just Dance and more. Ubisoft also acts as the parent company for a number of other video game developers, including names like Massive Entertainment, Ubisoft Paris, Blue Mammoth Games, Red Storm Entertainment, and more.
- Date of establishment
- March 28, 1986
- Headquarters
- Saint Mande, France
- CEO
- Yves Guillemot
