Sony Interactive Entertainment appoints a new CEO

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Summary

  • Hideaki Nishino was appointed the only CEO of Sony Interactive Entertainment and supervised the company since 1 April 2025.

  • Nishino undertakes to grow PlayStation through expansion and IP technological innovation, focusing on creativity and technology.

  • Sony Group Corporation is subject to restructuring with key staff, including Hiroki Totoki and Lin Tao.

Sony Interactive Entertainment (SIE) announced the appointment of Hideaki Nishino as president and CEO and identified a new era for PlayStation parent company. SIE, founded in 1993, is the main subsidiary of Sony Group Corporation and looks at its PlayStation trading line.

Sony Interactive Entertainment, which is the main part in the gaming industry, not only oversees the production of PlayStation consoles, but also its various partner studies and additional services such as PS Plus. It was originally founded as Sony Computer Entertainment and has existed in its current form since its connection with Sony Network Entertainment in 2016. In May 2024, SIE revealed two different CEOs, Nishino for its Business Group and former Guerrilla Games boss, Herman Hulst , Herman Hulst, for his studio business group. Now Sony has finally decided to remove the current arrangement and chose one CEO for SIE.

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From April 1, 2025, Hideaki Nishino will take over his duties as the sole CEO of Sony Interactive Entertainment and moves from his previous role supervision over the submission to viewing the whole company. This power shock means that Hulst, which is to continue as the CEO of Subdivize Sie, which processes the PlayStation First-Party Studios, will report Nishino in the future. The Japanese executor, who joined Sony in 2000, adds more feathers in his cap, after he used to serve as a senior vice -president of the group's experience. When he talked about his new role, Nishino said he was “really honored” to take the management of SIE. The name of technology and creativity as the “largest strengths” of the console manufacturer has committed itself to growing PlayStation through movements such as “IP expansion”, and offering the “best in technological innovation” for fans.

The new appointment of SIE CEO is part of a greater restructuring Sony

Importantly, Nishino is not the only veteran that was inclined to change roles in April, with several key movements in the Sony Interactive Entertainment, Sony Group Corporation. Hiroki Totoki, who serves as the current President COO and CFO in Sony, as well as the chairman of SIE, is about to go to the President and CEO of Sony. On the other hand, Lin Tao, SEN finance, corporate strategies and development for SIE are to leave its current role and become Sony CFO. While the conglomerate did not indicate whether the position of the chairman of SIE would remain, he made sure that the successor of Tao in SIE would be revealed at some point later.

In 2024, PlayStation diversified its hardware bids with a new PS5 Pro console, while its Xbox opponent experienced a strong year in the subscription subscription context. And despite what the competition has doubled, it seems that the Sony Console hardware approach is likely to continue the future, based on recent comments from the incoming CEO Sie Nishin.

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